Carmen Brace is a senior strategy and insights executive helping food and health companies navigate the commercial implications of federal health policy.  As the Make America Healthy Again (MAHA) agenda evolves, retailer and CPG go-to-market strategies are changing.

She brings a rare combination of CPG leadership and consulting expertise across every function that touches the retailer and consumer. Carmen has led category leadership, shopper insights, sales strategy, joint business planning, foresight, and revenue growth management for Conagra Brands, Mars Wrigley, and Campbell's — impacting Walmart, Kroger, CVS, Walgreens, Dollar General, 7-Eleven and more. That cross-functional depth means she understands not just what health policy changes require, but how those changes ripple through the commercial, marketing, and retail teams that must act on them.

As federal health priorities reshape what consumers expect, what retailers demand, and what innovation pipelines must deliver, Carmen helps clients get ahead of the disruption. She has built and led consulting practices from the ground up, founding a cannabis and health insights firm and leading the future of health practice at The Directions Group — using foresight, predictive analytics, and integrated intelligence to develop portfolio strategy and commercialization plans for agri-food, CPG, healthcare and state legislators.

For food and health companies navigating rapid shifts in federal policy and consumer behavior, Carmen provides the strategic clarity and cross-functional experience needed to move from policy shift to commercial action.